Dolapo Otegbayi, Founder and Principal Consultant of DKO Consulting, has launched a digital eBook titled 'Know Your Store: A Practical Guide to Better Store Visits,' the first in the DKO Commercial Pocket Guides series. The guide aims to help sales and commercial professionals turn store visits into actionable commercial intelligence by focusing on observation. It draws on Otegbayi's more than 25 years of experience in sales, marketing, and commercial leadership to provide practical resources for business owners, entrepreneurs, and commercial teams.
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