Frequent fliers react to United's plan to steal Delta's most loyal customers

Business Insider | 02-10-2026 11:41am |

United Airlines has launched a status-match campaign aimed at luring elite frequent fliers from Delta Air Lines and American Airlines. The offer includes faster onboard internet, and United's X account has encouraged dissatisfied Delta customers to switch. Some Delta frequent fliers have said that Starlink WiFi could persuade them to switch, highlighting competition among major US airlines for high-value travelers.

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