How 3 small business owners are — and aren’t — using AI to nail their marketing campaigns

Business Insider | 02-10-2026 09:43pm |

In August, Meta introduced new AI tools aimed at helping small businesses with marketing. Three small business owners shared their experiences using AI for marketing, noting both benefits and limitations. They emphasized that testing and organic content remain crucial despite the rise of AI marketing tools. The owners have used generative AI tools like ChatGPT, Claude, and Gemini to assist with time-intensive marketing tasks.

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