Consulting firms say that as AI gets cheaper, power demand could keep climbing

Business Insider | 03-10-2026 11:43am |

Reports from Boston Consulting Group (BCG) and McKinsey indicate that AI costs are falling as models and tokens become cheaper. As companies use AI more extensively, this could increase pressure on the electric grid. BCG found that companies managing token spend efficiently see the greatest returns with AI. The reports suggest that cheaper models and falling token prices may lead to more frequent, higher-volume AI use.

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