I used a fake Craigslist ad to test my business idea. The reaction gave me the proof I needed.

Alison Donnally, founder and CEO of JoeyCo, tested her business idea by listing her parents' home on Craigslist. The reaction gave her the proof she needed to pursue a business that connects aging adults and college students. The results inspired a business blending student housing with elder care. Donnally, who previously worked in strategy and business development within healthcare, was motivated by personal family tragedies to create JoeyCo.

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