OpenAI Expands Visual Ads in ChatGPT and Moves to Help Advertisers Measure Their Impact

The Information | 05-10-2026 10:17pm |

OpenAI announced on Monday that it will test a new visual ad format that uses images to show how products and services could fit into people's lives. The ads will initially appear while users generate images in ChatGPT, and they will be labeled and kept separate from the image being created. Testing is set to begin later this month.

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