I've been to Italy 16 times. There's one city I always recommend to first-time visitors.

Business Insider | 06-10-2026 09:51pm |

A traveler who has visited Italy 16 times recommends Bologna as the top city for first-time visitors. Bologna, the capital of the Emilia-Romagna region, is praised for its food, wine, art, history, and architecture. It is also conveniently located a short train ride from Milan, Venice, and Florence. The author suggests adding Bologna to any Italian itinerary.

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