The internet is having a field day with Amazon's 'About You' customer dossiers. Here's how to see yours.

Business Insider | 06-10-2026 09:51pm |

Amazon's "About You" feature uses AI to analyze purchase history and Alexa interactions to create a customer profile. Some shoppers have shared screenshots of the tool's observations, which they found to be blunt or judgmental. The feature is designed to help shoppers navigate Amazon's marketplace by providing an editable list of inferred preferences. Users can access and modify their profile to correct or remove details.

Stay Updated with the Latest News!

Don't miss out on breaking stories and in-depth articles.