Anduril wants to be the 'next great American icon.' Its CMO has 3 rules for every campaign.

Anduril, a defense tech startup founded by Palmer Luckey and four others in 2017, is taking an unconventional approach to marketing. Chief Marketing Officer Jeff Miller aims to make the company the 'next great American icon.' He shared three criteria he applies to every campaign. The company is on a mission to disrupt and accelerate America's weapons manufacturing with autonomous weapons.

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