Trump says you're an 'enemy' of the White House if you don't support his AI rebrand

Business Insider | 08-10-2026 07:55pm |

President Donald Trump said on Thursday that anyone who does not use his preferred term "super intelligence" (SI) instead of "artificial intelligence" will be considered an "enemy" of the White House. In a post on Truth Social, Trump stated that the White House considers those who use the term "Artificial Intelligence" as opposed to "Super Intelligence" to be "THE ENEMY." The statement suggests the White House may take action against companies or individuals who do not adopt the preferred terminology, which raises potential First Amendment concerns. It remains unclear how tech companies will respond.

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