Micro dramas are booming outside the US and are beginning to gain traction in the US, with startups trying to convince American consumers to pay a few dollars to watch soapy stories on their phones. Meta, led by Mark Zuckerberg, has become a huge beneficiary of the micro drama boom by harvesting ad dollars and free content at the same time. Industry players say Meta is by far the most popular place for micro drama producers to market their stuff, with some estimating that startups are directing up to 75% of their marketing budgets to Meta's various properties. Some ads run as long as 20 minutes.
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