I left my Fortune 100 HR career to launch a pumpkin display business. Here's how my cofounder and I scaled it.

Business Insider | 09-10-2026 06:28pm |

Rebecca Paxton and Jen Carmichael left corporate HR jobs at a Fortune 100 company to start My Front Porch, a pumpkin display business in Dallas, in 2025. The business serves the city of Dallas with unique pumpkin installations each fall. It quickly grew, achieving over $120,000 in sales this year by leveraging social media. Paxton shared their story in an as-told-to essay.

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