California has accused Amazon of orchestrating a price-fixing scheme that allegedly pressures wholesale vendors to raise prices at competing retailers such as Target, Walmart, Chewy, and Best Buy. The state claims to have evidence from email exchanges between Amazon vendor managers and brands including Levi's, GlobalOne, Hanes, and Scotts Miracle-Gro. Business Insider reviewed hundreds of pages of documents and spoke with third-party sellers who say they face similar pressure. The case raises questions about Amazon's market power and its potential impact on prices across the retail industry.
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