From killbots to cuddly little guys: Why AI companies suddenly have cute mascots

Business Insider | 11-10-2026 11:02am |

Meta's Muse AI has introduced a mascot named Jolly, a plush creature with rosy cheeks and a toothless grin, designed to be both helpful and cute. Jolly is part of a trend where AI companies are creating adorable mascots, such as OpenAI's round dots and Grok's teal alien Groklet, to win over users. This shift comes as public concern about AI's potential dangers grows, with the mascots aiming to present a friendlier image. The article notes that Jolly's debut has generated significant attention, including a segment on The Daily Show with Jon Stewart.

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