My favorite hidden gem in California has incredible food and wine — and it's more affordable than Napa Valley

Business Insider | 11-10-2026 03:02pm |

Paso Robles, a town on California's central coast, is highlighted as a hidden gem for wine and food enthusiasts. It offers wineries with tastings averaging $27, significantly cheaper than Napa's $79 average. The area boasts a range of restaurants, from Michelin-starred to casual eateries serving handmade pastas. The author, who grew up visiting Napa with Greek parents, recommends Paso Robles for a more affordable and less crowded experience.

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