Alexandr Wang wanted to make Meta 'cool again' — and memes were part of his plan

Alexandr Wang, Meta's chief AI officer, has been using his X feed to post memes about the company's AI assistant, Muse. In an interview with podcaster David Senra, Wang said his posting was part of an effort to make Meta cool again and that it helped drive growth for Muse. He noted that his coworkers were somewhat surprised by the buzz his posts generated. Wang also admitted that he sometimes struggled to focus during meetings because he was thinking of new memes to post.

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