I shopped at Aldi and Lidl. After comparing prices and experience, I found my winning budget grocery chain.

Business Insider | 14-10-2026 06:08pm |

Although Aldi had slightly lower prices for most items on my list, I really enjoyed my shopping experience at Lidl.Elliott HarrellI visited my local Aldi and Lidl to compare shopping experiences and prices for my grocery staples.Prices may vary, but Aldi's prices were marginally lower on most of the items I checked.Both budget grocery chains were solid, but I preferred my shopping experience at Lidl. Life feels especially expensive these days as inflation and rising costs of many essentials stretch household budgets.However, we still need to eat. Two of my biggest money-saving strategies right now include cooking more meals at home and seeking out cheaper groceries for my family of four.Luckily, a lot of grocery chains are betting on price cuts to attract shoppers right now — and the discount grocers Aldi and Lidl are especially on my radar.Both German-owned retailers primarily stock their own private-label products, which allows them to cut out the middlemen and offer lower prices to customers. Since I have both a Lidl and an Aldi within a 10-minute drive of my house, I decided to visit each to compare the selections, shopping experience, and prices to find the better store for me.I didn't love that I needed a quarter to use Aldi's carts.Elliott HarrellAt Aldi, shoppers must insert a quarter into a special slot in order to use a shopping cart. They get their quarter back when they return it.It sounds like a smart strategy to incentivize people to put carts back and keep the parking lot clean. Many fans of the retailer have even embraced this by carrying special keychains that hold their "Aldi quarters." However, I don't always have a quarter with me and didn't love this extra step. In comparison, my local Lidl had carts available to borrow, no quarter needed, which I like a lot better.From the start, Lidl felt more welcoming.Elliott HarrellThe two chains originated in Germany, but Aldi has been in the United States longer. Its first US location opened in 1976, while Lidl didn't arrive until 2017.That said, the Lidl I visited opened in 2017, and the Aldi in 2007 — a decade prior, which could explain why it felt a bit more dated. This Aldi felt like a typical discount chain to me when I walked in — the lighting seemed surprisingly dim, the floor tiles didn't look very clean, and some areas felt cluttered, with product haphazardly strewn about on some of the shelves.First impressions count, and it really started my shopping on a sour note.My local Lidl felt more welcoming to me with its higher ceilings, shiny flooring, and much brighter lighting. Everything looked clean, and I didn't necessarily feel like I was walking into a bargain store.At both chains, most items were displayed in the ready-to-shelve boxes they're shipped in. This differs from traditional grocery stores and is another money-saving move — it makes products quicker to stock.Both stores had a great selection of ready-made meals.Aldi (left) and Lidl (right) both had ready-made meals available for under $10.Elliott HarrellI was impressed by both stores' selections of ready-made meals, most of which were private-label. There were a number of meals my family would eat, like the chicken fajitas from Aldi and the pulled chicken from Lidl.The prices were generally similar, typically between $5.99 and $6.99, though Aldi beat Lidl in several side-by-side comparisons.For example, Aldi's 16-ounce pork carnitas were $5.99 compared to Lidl's for $6.59.Both stores had a ton of cereal options.Both Aldi (left) and Lidl (right) had a decent selection of cereal.Elliott HarrellThe cereal selections seemed similar and broad at both Lidl and Aldi.Both stores had a mix of name-brand offerings like Fruity Pebbles, Honey Nut Cheerios, and Lucky Charms, plus private-label options that seemed like dupes for popular cereals like Reese's Puffs and Honey Bunches of Oats.However, Aldi's cereal section impressed me just a little more.Elliott HarrellThe cereals at both stores were mostly comparable in price, ranging from just under $2 for private-label options to about $5 for name-brand boxes.However, in a few side-by-side price comparisons, Aldi just slightly came out on top.For example, Aldi had a 16.8-ounce box of Cinnamon Toast Crunch for $3.99, or $0.24 an ounce, while Lidl had an 18.8-ounce box for $4.97, or $0.26 an ounce.On this trip, bread and milk were slightly cheaper at Aldi.Elliott HarrellAs I shopped, I noticed that both stores carried similar product assortments across several categories, and the price differences were often in Aldi's favor, though typically only by a few cents.On this trip, a gallon of whole milk was $0.06 cheaper at Aldi.Both retailers had 27-ounce bags of organic seeded bread in packaging that seemed nearly identical (and resembled the packaging for the popular Dave's Killer Bread).A loaf of Aldi's bread was $4.19, and Lidl's rang in at $4.59.Lidl's displays continued to win me over in the produce section.Bananas were a bit cheaper at Aldi

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