A journalist describes his growing discomfort with Amazon's Alexa, an AI assistant in which Amazon has invested tens of billions of dollars. Despite attempts to keep the device at arm's length, Alexa has inferred private details such as his favorite movies and underwear preferences. The article notes that large language models and advertising and e-commerce companies like Amazon are skilled at compiling profiles from scattered data points collected during user interactions. The author says the depth of knowledge these systems reveal often feels creepy.
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