The 'Silicon Valley and Wall Street big sisters' are leveling up their media brand

Cherie and Jean Luo, known as the Tiger Sisters, are joining the Vox Media Podcast Network to expand their media brand. Vox will handle sales, marketing, and distribution for the podcast, which has over 200,000 YouTube subscribers and frequently ranks in Spotify's top 10 business podcasts. The founders bootstrapped the show over two years to reach the top of business podcast charts. They shared insights on building the show for longevity and their first major brand extension.

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