America Finally Got a New Sunscreen. Europeans Have Been Sporting It Since 1999.

Entrepreneur | 15-10-2026 06:10pm |

A new sunscreen ingredient, BEMT, has finally received FDA approval in the United States after a 20-year process. European consumers have had access to products containing BEMT since 1999. Brands such as Neutrogena are now racing to incorporate the ingredient into their sunscreens. The approval marks a significant development in the U.S. sunscreen market.

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