Fashion brand Country Boy is set to unveil a new collection combining traditional Western influences with contemporary African fashion, aimed at redefining its creative identity. The collection draws inspiration from classic Western silhouettes while incorporating African streetwear and couture, with emphasis on individuality, craftsmanship and bold design. Chief Executive Officer Opeyemi John said the brand's new creative direction centres on expression, and a major highlight is the limited-edition CB Wrangler Jacket, which blends Western design elements with African influences and modern styling.
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