From N20,000 to N5 billion, how Sooyah Bistro scaled despite rising costs

The founder of Sooyah Bistro discussed in an interview with Nairametrics how the business grew from N20,000 to N5 billion despite rising costs. The founder described how the company formalised a fragmented food market and funded its expansion through reinvested profits. The interview also covered how the business adapted to different consumer spending patterns in Lagos and Ibadan and built operational systems to support growth.

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