Aliko Dangote, Africa's richest man, has agreed to appear on Nigerian content creator Bae U Barbie's YouTube programme, Curiosity Made Me Ask, following an invitation to engage younger audiences. Bae U Barbie, born Adebayo Ridwan, extended the invitation while questioning the billionaire about his media engagements and the need to reach young Nigerians interested in his business and its planned initial public offering. He observed that most of Dangote's interviews had been conducted on platforms not popular among younger audiences.
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