The Chief Executive of Soulsight Africa and innovator of the Brand-Led Business Growth framework, Joko Okupe, in this conversation with Ayodeji Ake, explains why organisations must move beyond conventional branding and turn their brands into engines of business growth by aligning strategy, leadership, people and customer experience with brand for improved business performance and sustainable growth Soulsight Africa recently unveiled ...
Don't miss out on breaking stories and in-depth articles.
