Challenging economy: Why brands must come down their ‘high horses’ —Expert

Tribune OnlineChallenging economy: Why brands must come down their ‘high horses’ —ExpertA marketing communication expert, Dr Dare Ogunyombo, has advised ‘premium’ brands to be less ‘arrogant’ in the market place. Rather, he said, they should come up with offerings that actually resonate with the nation’s financially-stressed but highly discerning consumers. This, he stated, has become imperative to ensure their relevance at these challenging times in the [...]Challenging economy: Why brands must come down their ‘high horses’ —ExpertTribune Online

Read More