Inside Story Of Davido’s Expanding Brand Beyond Music

Leadership | 10-11-2024 09:39am |

David Adeleke, the Nigerian music sensation, popularly known as Davido, has transcended the realm of music to become a powerful brand force in Africa. His strategic partnerships, masterminded by his legal and business advisor, Bobo Ajudua, have redefined the landscape of celebrity endorsements on the continent. Ajudua, in a statement, disclosed that his approach to [...]

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