Dior Uses Value-Based Pricing Method, Always Better Than Cost-Based Pricing

A case study of value-based pricing: “Italian prosecutors have uncovered that luxury fashion brands, including Dior and Armani, have been exploiting migrant workers in Italy to produce their high-end handbags at extremely low costs... The investigation revealed that a Dior handbag, which retails for $2,780, was produced for just $57. ” Dior and Armani have [...]The post Dior Uses Value-Based Pricing Method, Always Better Than Cost-Based Pricing appeared first on Tekedia.

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