Foreign Brands’ Ad Secrets: Local Brands, Are You Watching?

In continuation of our Understanding Digital Integrated Marketing Communication series, this piece examines how foreign and local brands use Facebook, Twitter, and LinkedIn for advertising and promotion. An analysis of over 100 brands reveals a sharp contrast in social media influence between foreign and local players. Using follower count as the basis for determining engagement [...]The post Foreign Brands’ Ad Secrets: Local Brands, Are You Watching? appeared first on Tekedia.

Read More