50.1% Of Nigerians’ Monthly Income Goes To Food — SEID’s Nigerian Consumer Outlook Report 2025

LAGOS – Nigeria’s economic landscape is undergoing rapid transfor­mation, with inflation, policy shifts, and global uncertainties significantly altering consumer behaviour across Africa’s largest country. To critically understand the factors responsible for the changes in consumer behaviour in the country, SEID, a reputable Marketing Communications Firm in Lagos, Nigeria, has launched its first-of-a-kind report titled ‘Nigerian [...]

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