An African market without African products

What makes an item, or food product, African? Is it the nationality of the producer(s), the location of production, the source of raw materials, the brand name, or the intended consumers? Imagine a product labeled “Plantain Fufu” with the brand name “AFRICAN DELIGHT”, it immediately creates the impression of African authenticity. Such slogans coupled with [...]The post An African market without African products appeared first on Tekedia.

Read More